Nisum implemented a new feature on the client's website that shows customers their recently viewed items, which improved customer experience and increased sales.
The website has a new feature that shows customers their recently viewed items and can be customized to show similar items, bestsellers, sale prices, and more, leading to:
+$705k
|
+10%
|
+17%
|
Business Challenge
A Fortune 500 home goods company wanted a new feature that would allow customers to easily find recently viewed items; unavailability of this feature led to:
- Lower customer satisfaction due to customers needing to search for recently viewed items which can be difficult and time consuming
- Missed opportunities to track customer activities with previous analytics
Solution
Nisum implemented NPM Vue Recently components (an installation method that seeks to eliminate writing duplicate code from multiple teams that own the feature implementation) to make their feature implementation have easier and faster updates, faster startup times, scalability, fully integrated analytics, and independence across services, resulting in:
- Improved customer experience due to an improved responsive design and seamless brand representation across all platforms
- Increased sales and cross-selling due to improvements in the back-end systems to support higher volume and performance
Feel free to contact us for more information on how Nisum can drive results for your company.
