Nisum migrated the client from an outdated CMS platform to a modern WordPress website. This update consolidated multiple sites onto one platform and added enhanced mobile functionality, a new order matrix, centralized dashboards, and the ability to easily add new content and scale their site horizontally to meet increases in site traffic.
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A leading VPN solution provider upgraded their legacy website to a modern CMS website and optimized their mobile customer experience, resulting in:
2xincrease in organic web traffic |
+66%increase in online sales conversions |
Business Challenge
A prominent VPN solution provider faced challenges with website accessibility and optimization. The client utilized an outdated legacy CMS platform, which required manual updates to effect changes across their numerous websites. The client’s outdated website and inadequate mobile optimization resulted in:- Low sales conversions due to a lack of mobile accessibility and inefficient checkout process
- Poor mobile experience due to the lack of responsive website design and inability to checkout on mobile devices
- Slow PageSpeed scores due to excessive page load times
- Low website SEO rank due to the constrained management capacity for site traffic, mobile inefficiency, poor UI/UX, and slow site performance
- Limited organic traffic due to poor SEO ranking
- Laborious and costly updates for their multiple websites and thousands of pages
Solution
Nisum migrated the client from an outdated CMS platform to a modern WordPress website. This update consolidated multiple sites onto one platform and added enhanced mobile functionality, a new order matrix, centralized dashboards, and the ability to easily add new content and scale their site horizontally to meet increases in site traffic. This new website led to:
- Increased sales conversions due to a new streamlined checkout process and improved accessibility
- Enhanced mobile experience as a result of the new responsive design, improved UI/UX, and mobile checkout capabilities
- Faster PageSpeed scores due to faster load times provided by WordPress’ CDN
- Improved SEO rank and management capabilities for various regional websites as a result of the more streamlined management capabilities offered by WordPress
- Increased organic traffic due to improved SEO ranking, website performance, and discoverability
- Reduction of time required to execute site updates from weeks to minutes
Contact us today to upgrade your website to a modern CMS and optimize your mobile customer experience with enhanced functionality and scalability to meet future traffic growth.
