A leading clinical research firm faced critical challenges with their mobile application. Issues such as unreliable update prompts, frequent crashes, and limited language accessibility were significantly hampering user experience. These obstacles not only deterred user engagement but also eroded trust in the app's reliability, creating a pressing need for a robust solution.
Recognizing the pivotal role of technology in enhancing user interaction and overall app performance, Nisum stepped in with a tailored strategy to overhaul the clinical research company's app update system. Our goal was clear: to revitalize the app's stability, ensure timely update prompts, and expand language translation capabilities.
+30%
increase in user satisfaction
+40%
increase in app usage
+30%
increase in future feasibility for users
Business Challenge
A clinical research firm struggled with their app's update prompt and reliability issues, leading to frequent crashes that adversely affected the user experience, resulting in:
- Reduced user engagement due to insufficient app update alerts which led to users operating on outdated versions, significantly impacting their engagement with the app
- Decreased reliability and user confidence as a result of the app frequently crashing and restarting which diminished trust in the app's reliability, adversely affecting user confidence
- Limited accessibility and user frustration due to the app's inability to effectively translate into the desired language which created barriers for non-English speaking users, leading to increased frustration and limited accessibility
Solution
Nisum intervened to revamp the clinical research company's app update system. Our solution focused on enhancing user interaction and deploying the following features: app stability, update prompt, and enhanced language translation, which led to:
- Enhanced user engagement with the implementation of the app update alerts, allowing users access to the most current version, leading to increased engagement and a better overall app experience
- Increased reliability and user trust as a result of the frequent app crash and restarting resolution, which restored user trust in the app's reliability, significantly boosting their confidence in using the app regularly
- Improved accessibility and user satisfaction by enabling efficient translation into user-preferred languages, the app became more accessible to a broader audience, reducing frustration among non-English speaking users and enhancing overall user satisfaction
This success story underscores Nisum's expertise in leveraging technology to solve complex challenges, enhancing app performance for the clinical research sector. If your application faces similar hurdles, let Nisum guide you toward achieving unparalleled user engagement, reliability, and accessibility.
Contact us today for a consultation and explore how our innovative solutions can transform your digital tools and drive success for your business.